Born from a few discussions and an in-class assignment; Ample worked it’s way into becoming a personal project to learn my process.  In the infant stages of the project, it was a project to discover solutions for coworking spaces, possibly to help me and my partner work better together.
However, very quickly we got immerse the many directions within the problem space and sought to explore what was the user problem within the landscape of our local third spaces.
Click to view our first failure
UX Design, Information Architecture, Product Owner/Strategy
A Variety Of Product Touch Points
Ample, a digital community to help local businesses promote their local spaces to their user’s unique individual needs.
With the ending of the course, I took this project up myself and became very curious about exploring it further and decided to define the real problem on my own.
The Kick Off
Showing up empty; I knew nothing about coffee shops, nor did I visit any throughout the three years I had been at SCAD. So with this lack of knowledge, I used Meshal’s expertise of local coffee shops to immerse myself in the culture.
Every meeting in the starting weeks of discovery was required to be in a coffee shop/roaster as we worked out our secondary research.
As a team, I wanted us to attempt a “fly on a wall” approach while learning what it was like to work in these spaces and also remain productive with secondary research/presentation notes. At the end of the course, Meshal and I did not get far into the design because of all our research. Taken as a whole, I am happy with the result.
(Fly on the wall) Or as I would say showing Up Empty, we required every meeting to be conducted inside a coffee shop.
(Five Why Session) These five why questions came after our first initial deep dive. These questions helped check our initial assumptions and also enabled us to brainstorm and to create a better work ethic
(User Experiments) To create our early archetype assumptions .We didn’t understand the behavioral need for these spaces. View Personas Below For More Information.
Interview Conclusions
What are the collaborative working experiences like?
Within our research, we discovered that Savannah really lacked internet cafe scenes outside of local coffee spaces and people locally lacked the awareness and that there were options outside of the standard.
Where do they work? And how?
We found that what was most common was that many of these individuals visit these locations as a means to escape the responsibilities of home and the pressures of work. Many of our interviewees found that they don’t have the freedom to relax to their fullest capacity, so they do it in their work.
Who is our REAL target audience?
Disregarding the recent over-population of SCAD students, we discovered from the locals that they share an interesting customer loyalty of where we see an opportunity point of incorporating in our design processes.
What are the possible pain points they face?
Ambiguity. We found that many users lack the consistency they desired when coming for a quick visit. While many of the locations didn’t change visually, the atmosphere and ambiance changed drastically.
Customer Pain - points discovered during user research
Lean Conclusions
In our research, we found the current state of competitive applications focus primarily on customers that desire directions, tourist attractions and common heuristics for customer information. However, these applications neglect the culture these spaces might bring, the people that carry it, and the overall adaptability of such areas. Learn More Below.
Our application will address this gap in the market providing spaces the ability to identify and track users to their business’s core attributes and users the accessibility to geotag and connect the network to these spaces.
In our efforts, we will primarily focus on (Kristen archetype) but will utilize many tools that might apply to the tourist archetype once on-boarded into our current minimum viable product.
These Insights were discovered using the Lean UX-Startup. Process. Page. 22- 45 Of lean UX
Identifying Needs
In our efforts, we managed to interview 40+ users and were able to pinpoint our decisions towards actual data personas. Where we found more niche obstacles, challenges, and users needs.
Below will be the process we used for our iterative to final personas, customer segments, and early customer archetypes. Here you can see how we empathized with user cases in the perspective of the tourist, brand loyalist and a casual visitor of these spaces.
Primary: Accessibility,neutral ground,A Home Away From Home
Attitude & Values
“ I come into coffee shops expecting people talking, working and listening to music. I’m not expecting complete silence when i am working, but I do desire to enjoy the environment.”
Third Space: PlayfuL,A Home Away From Home,Leveler
Kristen is a student studying at a local university in the area. She utilizes the spaces in Savannah as an extra resource outside of her current habitual preferred places of work or home .
Kristen is feeling a bit of mental fatigue as she feels a bit burned out from midterms. Kristen’s concern is that she desires the motivation to get work done but doesn’t feel she has the environment to cater to those needs at school/home.
Focus & Tasks
Kristen uses these spaces to study. An environment where Kristen can get away and focus on small sightly cognitive tasks. Often Kristen will come here to communicate with her groups mates, check emails/Linkedin, and prepare the necessary documentation.
Third Space: Assessable and Accommodating,Low Profile,Regular
Born and raised in Savannah Georgia, Matthew views his coffee shops as intimate places for leisure. He actively avoids tourist attracted areas and seeks more local crowds. Matthew personally feels the recent influx of SCAD students has transformed his favorite spaces. Now he jumps to different local spaces to find that once intimate area again.
Matthew is frustrated about the changes in the space around him. Matthew has been a regular at Foxy Loxy for three years now, however, is a bit frustrated at the influx of people entering the area. He likes the environment but doesn’t like he doesn’t know what people fit his needs.
Focus & Tasks
Spends most of his time studying.
Enjoying the better unexpected Music tracks.
Communicating with peers around.
Matthew Delao
Trouble-Maker: Communicators,Networkers,Knowledge Seekers
Attitude & Values
“People are part of the atmosphere“ The people around are nice company, but what I like is that you don’t feel obligated to talk to them.”
Alexis Trace
Secondary User; Influencer , Communicators , Aspirer
Attitude & Values
“ I don’t trust description and reviews so much. I want to go out and be the judge of it myself.” I prefer places with good food & music.” I don’t like quiet places. I like to be in places where I can people watch.”
Third Space: PlayfuL, A Home Away From Home,Leveler
Alexis is fashion oriented with a semi-professional taste. She likes to look ready for networking opportunities but is prepared to jump to a social occasion at a split second. Goes out regularly, and benefits from being a loyal customer with coupons and perks. She keeps in touch with family and friends using social media and review platforms.
“ I like to go out with my friends to different places, but I can’t always trust their judgment. There are times that I follow their advice and the place is not as good as they made it out to be.”
Focus & Tasks
When she is at home, she often works at Starbucks and other coffee shops. She enjoys the environment of having people around and to people watching. • When she wants to have fun, she goes to a select group of locations that she has become a regular too.  Alexis often checks on apps like Yelp and Tripadvisor, to occasionally explore for new spots.
Bipolar Map
Bi-Polar Map
Understanding/ Synthesizing our Primary Users Thoughts and personal associations with local coffee shops within Savannah. We separated our Power, Regular, Troublemaker users into two separate topics and behavior to develop solutions. Later we synthesized these insights into a digital lifestyle matrix.
Target Archetypes
Digital Lifestyle Matrix
A digital lifestyle matrix (branded interactions pg.76) how target groups are with its online behavior and attitudes to the internet. In this, we found the objectives of our target users better translated.
Conclusions -Target User
In this, we better defined Alexis as our Target User and moved past our assumption of Kristen as our primary user. Later we took these insights and refined our core features around the appropriate use cases.
Secondary Research
Our Job Stories redefined our problem space into the broader term third spaces, instead of merely us designing around the idea of local coffee shops. With this knowledge we acquired extra help, to redefine what was a new landscape of third spaces.
In this, we found a new focus beyond coffee shops, and designed around the potential encouragement of social camaraderie and facilitating support systems among their patrons.—A Cup of Coffee With a Dash of Love:
Neutral Ground.
People are free to come and go as they please. There are no time requirements or invitations needed. Much of our lives in first places and second places are structured, but not so in Third Places.
Assessable and Accommodating.
They tend to be conveniently located, often within walking distance of one’s home.
Mood is Playful.
With food, drink, games, and conversation present, the mood is light and playful. The mood encourages people to stay longer and to come back repeatedly.
Act as a Leveler
People from all walks of life gather in Third Places. There are no social or economic status barriers.
There are Regulars.
It is easy to recognize that many patrons are regulars at the establishment. But unlike other places, newcomers are welcomed into the group.
A Home Away From Home
At their core they are places where people feel at home. They feel like they belong there, and typically have a sense of ownership.
Conversation is the Main Activity.
The talk is lively, stimulating, colorful, and engaging.
Low Profile
As a physical structure, they are typically plain and unimpressive in appearance.
We found that the third space for our users is a place of refuge other than the home or workplace. -- -Ray Oldenburg
Competitor Research
In the landscape of solutions, it was tight to fit. Especially when nearly 20 products could fulfill these needs in their unique approaches. Making the result of developing a mobile application very counterproductive due to such competition.
Ignoring the need to show all competitors here. Here are some of the more important products, separated into brief, Minimum viable product, key features, and the user’s motivation when potentially using this application.
Risk Reward Chart
An aspiration chart of user investment, showcasing what our users might be more inclined to use. When using this chart, we as designers pin-point how invested our users might be into other solutions, other features, and our product into the comparison.
Competitor Audit
In synthesis, we took our strongest competitors and developed competitor audits showcasing each competitor's most robust perks with a holistic lens. With this we broke down applications like Foursquare, Waze and Google Local Guides, opening our mind better to where we appropriately fit.
Showing The Entire System Architecture
Final hypothesis.
Facilitate the third space. Where conversation is the main activity and a place to continually give that lively, stimulating feeling of home away from home. Those Spaces we often tend to default towards, where our users desire some plainness.
Product and Service.
Ample, a digital community that helps to provide today’s public nomads and tourists to discover the space best suited towards their individual needs. As well as a service that offers business a platform to reach out to potentially interested customers.
Product Overview
After the synthesis of our research, we found that our product needed to facilitate the discovery and reflect the culture these spaces might provide. In these efforts, we designed a chatbot to funnel existing customers into the opportunities of these individual communities.
As a product, Ample will provide user preferred spaces for potential newcomers and business owners to gauge their user base. In our competitor research, found we ways to leverage existing product solutions for potential user preferability and comfort.
Ample Product Style Tile
DESIGNER's BrandinG & Desired Style.
In Daritza’s original branding, the product is portrayed as youthful, bold and energetic, but with abundant subtleties to resemble the calm adaptable nature of potential spaces we may provide. Her idea of ample came from the definition of ample and it is in line with our product.
From The Brand Designer
In our job stories, we found that people would always find a way to be completely satisfied with their environment and wouldn’t have to compromise their comfort using solutions from the app. These individuals will take refuge in the idea that with our service they will always have “ample “ options to chose.
How Does it Work.
Ample will aggregate local digital communities to promote business and foster loyalty networks to encourage activity in the nearby area. Functionally as a multiple touchpoint digital service, Ample will utilize a Facebook chatbot to help the accessibly of these spaces with mobile Geotagging. Aswell has housing user preferences through data mining such geo-tags.
Desired Flows.
Each user flow is catered to fulfill our Service Ecosystem Map’s Key Needs. How might we facilitate user Discovery of Spaces, With What Relevance are these spaces to our user’s need/network, What is the communities Awareness of this space? How can we establish Creditability for our user’s trust of invest for these spaces?
Showing The Entire System Architecture
Minimum Viable Product
Quickly, in the synthesis of our research, we found that we need our product to focus on the discovery and culture thirds spaces might provide. So we wanted to achieve the ability to facilitate such discovery through promoting a variety of business fitting the user needs.
A place where you could immediately discover or connect to her space of preference; as-well-as invite your network to join you in the area. Ample as a web widget could grow alongside the efforts of our supported business.
Discover and Search
We are designers, storytellers, marketers and collaborators.
Provided our user's desires are centered around the possibility of spontaneity or variety, we sought to reinvent the way our users discovered our spaces utilizing our application’s browse.
Avaliable Spaces and map
Instead of focusing on building a comprehensive interactive map. We believed that we should focus on how close these spaces are to these users and how these spaces previewed for a user of potential interest.
More About our Service
Classifying these spaces
As seen above we filter spaces by both mood and space. While allowing our businesses to classify our there using a method we call Sassy. In our narrative testing, we found that 80% of our users found comfort in the term vibe in contrast to the atmosphere.

To replicate what these atmospheres might represent, we provided business the ability to reflect their customer/business intent.
Why develop not another application?
In our iterative narrative testing and competitor audit. We found that our users already had a variety of applications that met the fundamental needs of user discovery.

With this knowledge, we ought not to compete but leverage tools they already owned without re-inventing the wheel or introducing an additional product for our users to download.
Onboarding Chat Bot
Finding Space Mobile
Primary Features
Staying lean, we wanted to avoid designing an additional application with unnecessary features and repetitive API creeps. So we decided to create a chat-bot centered around three core features FIND MY SPACE, SAVE MY SPACE, and SHARE Location.
Recieving Space
Additionally, we wanted a mobile to serve as an additional touchpoint to our ecosystem’s product roadmap.  The primary interactions intended here was to facilitate our users need to receive and share spaces within their network.
Shared Perspective
Sharing A Location
Leaving A Space
As our users leave the space? We want to utilize CUI to establish the businesses’ actual S.A.S.S.Y framework better. Are they hip, or are a little relaxed?  Why do you think so? Keep these short and less severe using Facebook, we hope people are more comfortable providing feedback.
Rating A Space
Why Was this Needed
However, with the high emphasis, we needed to keep the idea constant adaptable spaces through live feedback. Keeping our areas relevant and update with what we could consider Ample’s SASS.
Archana Srinivasan
kellY BeNTON
Thomas Cusimano
Meshal Almazyad
UX Design,Product Owner/Strategy
Visual Strategy
Product Research-Refinement
UX Designer (Orignal Project)
Staying true to our co-working space user, we reincorporated the minimum viable product as a desktop/browser plugin for users to download and incorporate into their nomadic tendencies.
Users within Ample Communities can one tap connect to wifi, save Spaces, receive notifications on active specials, show their location and have immediate access to a map of potential spaces in the area.
To get better understand how might we design for our real target user. We defined high and low-level user jobs using our final defined user archetypes and the hero’s journey for an end to end user experience.
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